In less than a month, the Hong Kong FinTech Week 2021 will be held in the financial hub, bringing together officials, corporates, investors and experts from the region and providing brands with a window of publicity opportunities. Ahead of the event, Telum Media recently reached out to journalists from more than 30 publications to find out what they are looking out for in their upcoming FinTech coverage and the editorial focus of their publications. Below are the top tips in landing a FinTech story:
- FinTech is a cross-sector discipline, involving both finance and technology. In many publications, covering the subject often requires collaborative efforts by the different teams. Therefore, it is always a good idea to send tips or pitches to both the Finance and Technology teams in order to get a better response.
- As much as FinTech is a broad subject, every publication has its unique focus and target audience, and journalists select the story angles accordingly. Check out Telum's webinar with the SCMP's Business Editor and Technology Editor to find out how they cover FinTech to serve their unique audience. (About 30-40% of online readers of the SCMP come from the United States although the publication is based in Hong Kong).
- Even within a publication, journalists often look at the same story from different perspectives. Check out the editorial operations of HKET and TOPick (both under the same corporate umbrella) to find out their differences.
Meanwhile, we have caught up with several FinTech journalists in the city to find out the topics they are interested in or the particular story angles they are looking at.
(In alphabetical order)
Hannah Wong, Reporter, Ming Pao
Topics I am interested in include cross-border financial management, virtual banking, virtual currency, AI investment advisory, insurance financial technology and financial technology security.
Ivan Cheng, Reporter, Hong Kong Economic Journal Monthly
I welcome press materials related to the metaverse. We are a monthly magazine and tend to produce in-depth features on each topic.
Katrina Hamlin, Global Production Editor / Columnist, Reuters Breakingviews (Hong Kong)
The line between “FinTech” and “finance” is increasingly hard to discern, which means harsher regulation. I personally am very interested in digital payments and their application in the gambling industry, as I cover casinos. Other topics of interest to my team here at Breakingviews might include: Fund-raising activities by growing FinTech firms, the impact of the current tech crackdown, competition between FinTech and conventional finance firms.
Mervyn Kwan, Journalist, Blockchain.News
Blockchain.News covers anything that relates to the development and application of Blockchain in Hong Kong. For example, Blockchain Solution Ltd. reported recently how blockchain technology assisted in analysing and tracking the supply chain of the COVID-19 vaccine. Other must-do items include the development of central bank digital currencies, such as e-CNY and e-HKD. On the other hand, U.C. Berkeley has organised a series of decentralized finance-related courses that are accessible to the general public. It would be interesting to see if academic institutions in Hong Kong will follow suit and provide similar courses to the public.
Roger Wong, Chief Assignment Editor, Financial News, HK01
Financial technology has become the "evergreen" news topic in recent years. In addition to covering the latest industry developments, we also produce long-form articles and profile stories on topics such as electronic payments, blockchain, big data, AI, regulatory issues, among many others. In addition, most of our audience are local residents so we produce content based on their needs. In fact, HK01 tends to cover gaming and gadgets when it comes to our technology coverage, rather than B2B tech / business tech news. Contact me if you have any relevant tips as soon as you have them as every story starts from scratch and it takes time for interviewing, writing and editing. Click here
to read some of our past articles.
Sean Lau, Managing Director, XFastest Hong Kong
I welcome stories about business-to-business solutions and technologies for corporates. In fact, we try to follow the rhythm of the relevant technological developments, and look at how the financial industry has used the latest technologies to make transactions such as deposits, loans and day-to-day trading handy and easy.
On the flip side, the world has been threatened by Decentralized Finance (DeFi) in recent years, with fears that regulators are unable to catch up with the rapid changes brought by DeFi. Therefore, we are interested in observing the whole phenomenon and the unprecedented challenges brought by it.
Victor Zhong, Business News Reporter, The Standard
Our readers come from all walks of life so we tend not to cover the technical side of FinTech. Instead, we do cover industry trends and predictions that are of interest to the general public. So if you have any idea, feel free to get in touch by email or phone call with a pitch.
Vienna Leung, Principal Reporter, Economic Digest
Pitches related to blockchain, payment, virtual currencies, digital assets, virtual banks, virtual insurance, green finance and ESG are highly welcome.
Wilson Kan, Principal Reporter, Innovation GPS, TVB
I am open to pitches relating to cryptocurrencies and transactions involving both cryptocurrencies and fiat currencies.
Telum's database indicates journalist coverage preferences on their profiles that our clients can access anytime, anywhere. Such information is available on the ‘Interest Survey’ page of their profile. What’s more, stay tuned on the Media Requests page of Telum to find out more about what FinTech journalists will be covering ahead of the Hong Kong FinTech Week! Contact our support team if you need help with searching for FinTech journalists, or publications you want to land a FinTech story. Drop us an email at email@example.com