WiredCo. has expanded its WiredWellness offering to make public holidays fully flexible. With the idea of respecting cultural diversity, "Public Holidays Just Got Personal" is an initiative by the agency that allows staff to choose when and how they take public holidays.

The decision for WiredCo. to launch this new initiative came off the back of businesses figuring out how to handle Australia Day, which has been a sharp focus over the last five years. The agency recognised that there was a wider issue present, backed by a study by Perkbox Australia that revealed over 58 per cent of respondents wanted flexibility on how they used their public holidays.

WiredCo.'s Founder & Managing Director, Angela Hampton said: "For us, it wasn’t just about finding a solution to Australia Day. We also had to think about people who don’t celebrate Christmas and Easter for religious reasons, and those who don’t celebrate The King’s birthday because they don’t place value in a monarchy."

WiredCo.'s Partner, Michelle Hampton added: "When we consulted our team, we discovered they were 100% in favour of ‘Public Holidays Just Got Personal’ because it showed trust, cultural-connectiveness and helped them create a personal working style that was respectful and effective for them."

WiredWellness was created to ensure staff not only get support in their mental and physical wellness but also the flexibility to do their jobs effectively. For WiredCo., "Public Holidays Just Got Personal" was another step in deepening employee engagement and building trust.