Zeno Group delivers for UPS
Global logistics company UPS has appointed Zeno Group as its Asia Pacific communications agency of record, following a competitive pitch. The remit covers 10 geographic markets in the region, including Mainland China, Japan, South Korea, Taiwan, Hong Kong and Southeast Asia, led by Zeno’s regional hub team in Singapore. Zeno’s assignment for UPS kicked off in January. The agency has also managed UPS regional social media channels since 2019.
Kara Ross, President of International Communications, Digital & Executive Affairs, UPS comments on the partnership. "We are excited to work with Zeno to cement UPS’s status as a global logistics provider moving our world forward by delivering what matters. By tapping into Zeno’s data analytics-driven approach and team of experienced content strategists, together we will tell the unique stories of UPS’s people, customers and partners."