YAP Global, a PR agency specialising in fintech, blockchain and cryptocurrency industries has appointed George Harrap as their Head of DeFi (Decentralised Finance) to bridge the crucial information gap about this emerging technology. George brings a wealth of experience having built the first crypto remittance startup in the world, Bitspark. 

The agency has also brought on three new Account Executives, Amina Daniels (London), who previously worked at Finance PR firm Madden & Assoc., Mia Grodsky (Washington D.C) who was previously a freelance digital and social media specialist, and Joe Langsworthy (London), who has worked as a freelance journalist for publications including Men’s Health and The Daily Telegraph.