Dominic George is the Host of Today FM's REX Today and Rural Exchange radio programmes.

Throughout the week, he interviews farmers and agriculture experts across New Zealand and said discussing the human stories behind press releases and announcements always makes for the best radio. "It's a lot of fun learning about how people are doing what they're doing when they're producing the great food and beverages around this country, because my God, we do it well," he said. 

Dominic spoke to Telum about the changing face of agriculture in New Zealand, what he loves about covering the industry, and the best ways to pitch content to radio journalists covering this sector.

Key themes:

• 0:36 - Dominic's start in journalism
• 2:11 - Working in rural media
• 4:09 - Working at Today FM
• 6:54 - The evolution of New Zealand's agriculture sector
• 7:55 - Pitching to REX Today and Rural Exchange
• 10:05 - Don't be a "Media Prevention Officer"
• 12:38 - Advice to younger journalists