Hedvig Lyche, former Director of CSR and Better Impact at H+K Strategies, has recently set up a new sustainability consultancy, Petrichor Planet. Now based in Bali, the consultancy is focusing on helping companies in SEA define and implement effective sustainability programmes that can demonstrate real impact and translate directly to the bottom line. The consultancy is designed around partnership structures between private, public and NGO. With a career in comms spanning for more than 16 years, Hedvig has worked with agencies such as Ogilvy, TBWA, MullenLowe Profero and King Content all around the globe, as well as co-founding communications agency Core which today is headquartered in Oslo, Norway. Connect with her at hedvig@petrichorplanet.com or on LinkedIn.