BCW has named Qu Hong as China CEO. Hong will take on his new role with immediate effect while retaining his current Market Leader responsibilities for BCW Beijing. He returned to the agency in 2017, having first worked between 2005 and 2012 as Director and Chief Consultant of Government Relations and Public Policy in Beijing. 

Adam Wyldeck has been appointed as Managing Director of BCW's Hong Kong office. Adam, who joined the agency in 2018 after more than a decade's service in the Australian government, was most recently its Head of Reputation Risk and Crisis practice.