VIM & VIGOUR PR has refreshed its brand and is now VIM & VIGOUR (V&V). The Singapore-headquartered communications agency aims to better represent its robust and holistic communications offering in today’s evolving marketing landscape with the rebranding. Also part of the brand’s refresh is a formal introduction of The Soothe, a digital wellness platform that provides wellness content in Singapore and beyond; and also acts as V&V’s content services arm. 

Lynda Williams, Founder and Managing Director comments on the refresh “With the diverse range of expertise the agency provides - from business strategy and crisis communications through to social and experiential - it made sense to finally update our name; PR is now just one part of the overall offering we provide to our award-winning clients. For many years, the brand was affectionately referred to as V&V, so it was time!”