Perspective Strategies announced the merger of its learning and development brand, Communications Leadership Academy (CLA) with Life Redesigned (LR), a training and organisational development company, as part of its overall strategy to grow its learning and development services into the areas of leadership, communications and organisational development. Life Redesigned is founded by Cheah Kar Fei, an in-demand corporate trainer, leadership coach and international speaker, having spoken at TEDx events and global conferences in more than 15 countries.

CLA has also brought Lai Chee Seng on board as a Partner who has over 20 years’ experience in the field of communications, which includes PR, digital, and advertising & marketing. Throughout his career, he has helped MNCs, C-Suites and senior government leaders develop thought leadership content for local and international contexts.

Established in 2006, Perspective Strategies is a full-fledged strategic communications and issue management firm with services in public affairs, brand communications and stakeholder engagement. The firm’s expertise is built on years of experience of working in a comprehensive range of industries and businesses. It is part of the Public Relations Global Network (PRGN), one of the world’s leading independent network of PR and Communications agencies. CLA was established in 2020 in response to the changing marketplace due to the COVID-19 pandemic.

“It was a difficult year all around in 2020 and many companies have had to pivot rapidly to survive. The shifting market landscape has led to skills gaps being exposed in many industries, including in the areas of internal and external communications, leadership, workplace culture and others. We see this disruption as an opportunity for our reinvention and growth,” said Andy See, Founder and Managing Director of Perspective Strategies Sdn Bhd.