After 12 years in journalism, Ni Tao has left his role as the Chief Opinion Writer at Shanghai Daily and dived deep into full-time entrepreneurship. He now heads a boutique communications and advisory firm, titled K+J Communications, serving early-and-mid-stage tech startups with a post-money valuation between RMB 500 million to RMB one billion. Clients include FMCG companies, market intelligence agencies and business schools.