The Mint Partners has appointed Ziba Ghadamian as Melbourne Director, to lead the PR agency's expansion into Victoria. She brings 15 years' luxury and lifestyle experience to the role, most recently leading PR for Fiona Myer's White Story label, and has worked in Melbourne in the food and beverage industry.

The growth into Melbourne will be driven by Genevieve Taubman and Miranda Bryce, following the agency's growing demand for PR and integrated services and events for their clients in Melbourne. MINT is set to roll out several events across the city, following the recent launch of the Valentino PINK PP Collection in Chadstone. Next month, MINT will activate the Birdcage marquee for G.H. Mumm at the Melbourne Cup Carnival.

Chief Executive Officer at The Mint Partners, Genevieve Taubman, said: “As a business, we made a strategic move to bolster our presence on the ground in Melbourne to capitalise on all that Australia’s cultural capital has to offer.”

“Hiring Ziba as Melbourne Director will provide us with an even deeper understanding of the Melbourne cultural scene and rich network of media, influencers and VIP customers for our luxury suite of clients.”