Alan Sunderland has published The Ten Rules of Reporting, a guide to reporting for current and aspiring journalists. Alan's book was inspired by his work with hyperlocal news organisations and draws on 40 years of experience working in various media roles, including as Editorial Director of the ABC and Head of News at SBS World News.

Alan continues to support the media industry through his work with organisations such as The Australian Press Council and LINA (Local & Independent News Association).

He speaks to Telum about:

• The business model around journalism and the role of public broadcasters (01:33)
• The news desert trend and the decrease in classified and advertising revenue for media outlets (2:42)
• The rise of hyperlocal journalism and civic reporting (4:04)
• How to work with PRs and incorporate press releases (5:24)