Hill+Knowlton Strategies (H+K) has appointed Adeline Lee as General Manager for H+K Singapore. In this newly created role, Adeline will focus on driving growth and overseeing all aspects of the business operations and talent development. She brings over 20 years of consultancy and in-house experience in communications management, including her recent role at ADK Connect where she was acqui-hired to establish the PR and content team. Prior to that, Adeline was the founder and owner of SG Story, a local boutique agency that specialised in audience engagement, content development and path-to-purchase marketing.