_{(Pictured, L-R: Susi Banks and Katy Denis)}

Agency PR specialist, Katy Denis is launching a bespoke thought leadership package for advertising and marketing industry leaders and experts, through her company Extollo. The new offering,  named Illustris (meaning "illustrious, bright, distinguished, famous, glorious, extraordinary") will be an ongoing monthly service with strategic placement in the trade press or industry vertical publications related to the client’s new business targets.

Katy said clearly communicating an agency’s expertise is the hallmark of a strong and successful agency brand: "Standing out and making an impact when pitching is a challenge, but also a huge opportunity for agencies. More awareness of an agency and its leaders’ expertise can make winning new business easier - sometimes without the need to pitch."

Joining the Extollo lineup to lead the new offering is journalist and earned media specialist, Susi Banks. Susi has more than two decades’ writing, editing and PR experience and has also worked in agencies and on the client side. She previously worked for The Australian newspaper, writing for the Media section, business, fashion and general news. As a freelancer she has written articles for Marketing Mag, B&T, AdNews and numerous other publications.

Katy said she has known Susi for more than a decade: "She is an exceptional writer, has great news sense and knows which topics will get the media’s attention. Susi has an innate ability as an interviewer and writer to bring stories to life, and she also has a real affinity with ad agencies, having worked in London and Sydney agencies. I think we’ll do brilliant things together.”

Susi said she is looking forward to working with agency clients: "I met Katy back in 2012, when I was writing articles for the Media section of The Australian. When I talked to Katy I could see that she was extremely knowledgeable about the ad industry and the best ways to promote her clients. I’m really looking forward to working with agency clients to tell the best stories about them and lift their personal and company profiles."