Agency Profile: Crimson Agency (Indonesia)

Agency Profile: Crimson Agency (Indonesia)

Telum is looking to highlight the diverse and vibrant agencies in the Southeast Asian PR agency landscape in upcoming editions of our PR Alert. We want to encourage networking, business opportunities, and to celebrate the great initiatives being worked on around the region. If you'd like your agency to feature, get in touch.

What services does Crimson Agency offer?
Crimson Agency is an e-reputation agency that offers three main services: digital marketing, public relations and influencers management.

Where does your Crimson Agency have an office? 
Our office is located in Pondok Indah, South Jakarta.

Who is the founder and how big is the team?
Crimson was founded by Damon Hakim and Deden Purnamahadi in February 2016. Our team consists of 26 members with expertise in public relations, social media, design, copywriting and SEO.

Tell us about the leadership team.
CEO: Deden Purnamahadi
Creative Director: Raden Astra
Head of Content: Risky Yulisetianie
Head of Strategy: Ilham Akbar Affandi

In a sentence describe your ideal relationship with journalists.
We’re hoping to establish a collaborative relationship with journalists, especially from business, tech and lifestyle sectors. We believe that journalists and communication agencies should have mutual understanding and great collaborations to create meaningful and newsworthy stories.

Any key PR trends your agency is keeping an eye on?
In Indonesia it is all about having that personal relationship, the camaraderie and the strong bond. We continue to focus on how we can establish strong relationships with the media.

What is the five-year goal for Crimson?
To become a respected PR agency in Indonesia, handling Indonesia’s top brands and corporations for both public relations and digital marketing.

What skillsets do you look for in new hires?
  • Good communication skills
  • Good understanding of the media landscape in Indonesia
  • Up to date with social media and digital trends
  • Presentation / public speaking skills
  • Excellent media relations

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