BCW and Hill & Knowlton announce regional leadership appointments for Burson
Industry update

BCW and Hill & Knowlton announce regional leadership appointments for Burson

Hill & Knowlton and BCW have unveiled the leadership team for the combined entity when the two agencies merge on 1st July 2024 to form Burson. The first round of leadership appointments for major regions and some large single markets comprises senior leaders from each firm.
  • HS Chung, currently President, Asia-Pacific, Hill & Knowlton, will become CEO, North Asia-Pacific, covering Greater China, Japan and South Korea. 
  • Matt Stafford, currently President, Asia-Pacific at BCW, will become CEO, South Asia-Pacific, covering India, Australia, New Zealand, Singapore, Indonesia, Thailand and Malaysia.
  • Bashar AlKadhi, currently CEO of EMEAx, Hill & Knowlton will become CEO, Middle East, Turkey & Africa.
  • Kristine Boyden, currently CEO, Americas, BCW, will become CEO, Americas.
  • Craig Buchholz, currently CEO, U.S., Hill & Knowlton, will become CEO, U.S.
  • Scott Wilson, currently CEO, EMEA, BCW, will become CEO, EMEA.
  • Simon Whitehead, currently CEO, UK, Hill & Knowlton, will become CEO, UK.
  • Brian Burlingame, currently CEO, Latin America, Hill & Knowlton, will become CEO, Latin America.
Corey duBrowa, Global CEO, BCW, said: “This is an outstanding group of colleagues, each of whom has decades of experience - whether in-house or at agencies - building and protecting client reputations, creating environments where people can perform their best and thrive, and driving business growth.

“These leaders have performed exceptionally in their current roles and will bring that same commitment and rigor to their new positions at Burson.”

AnnaMaria DeSalva, Chairman and CEO, Hill & Knowlton, added: “Our regional leaders will shape how we go to market in July as Burson to create an unstoppable force in modern communications, in every region around the world. We are excited to continue to build our leadership team and communicate our progress as we move forward.”

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