Berlin-headquartered comms agency expands into Asia Pacific, onboards Sara Pereira
Industry update

Berlin-headquartered comms agency expands into Asia Pacific, onboards Sara Pereira

PIABO Communications has established an Asia Pacific hub in Singapore. This expansion aims to meet the rising demand for communications support from organisations looking to expand into the developing Asian markets, while also equipping local companies for entry into European markets.

The new hub will be led by Sara Pereira, Managing Director, Asia Pacific, who brings her Asia-wide experience in the communications industry from roles at Ogilvy and WE Communications. The local team will work with PIABO's offices across Germany, Austria, Switzerland, as well as European and American partners, to deliver communications solutions.

Tilo Bonow, Founder and CEO of PIABO Communications, stated, “Our expansion into Singapore is a strategic step to offer our clients a stronger presence in Asia's dynamic markets. Many international companies face challenges in effectively communicating their brand messages in Asia. By having a team on the ground, we will be able to better support them and help them achieve their growth objectives.”

PIABO Communications’ Managing Director & COO, Daniela Harzer, remarked, “This move demonstrates that we are ready to take the next step in helping our clients go global. With our new office in Singapore, we offer our network global reach combined with local expertise. It opens up opportunities for our team to learn from each other and grow together as we help our clients expand.”

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