Sustainable apparel producer, Boody has appointed Sling & Stone to lead their corporate brand PR in Australia, and to amplify its brand trust and authority in the competitive market.

Sling & Stone joins Boody's agency stable, which includes the likes of creative agency The Hallway, media agency Speed, and consumer PR agency Alt/Shift, as the brand bolsters its marketing and communications strategy.

On the appointment, Global Head of Consumer at Sling & Stone, Kasi Talbot said: "With manufacturers and retailers increasingly claiming sustainable credentials only to be unmasked as greenwashers, Boody’s genuine commitment to reducing environmental impact - while remaining extremely desirable products - makes our partnership a no-brainer.

"And sustainable production is just the tip of the iceberg; from PFA-free period underwear, to experimental new fabrics and world-first approaches to cloth recycling, Elliot and Shaun are leading a brand that is going to truly change the way we think about clothing."