CUE Group has invested into the Bonsey Jaden Group, further enhancing their expansion across Asia and the United States. CUE Group takes its place as Bonsey Jaden’s majority shareholder while keeping the leadership and management structure of the agency unchanged. Bonsey Jaden is a full-service digital brand agency headquartered in Singapore, with offices across Malaysia, Thailand, Philippines, Indonesia, Vietnam and Australia. The agency specialises in partnering with clients to develop world-class digital brand experiences with a focus on building #Powerbrands, having worked with global names such as Cetaphil, Microsoft, Starbucks and Singapore Tourism Board.