Edelman appoints Warren Fernandez as CEO Asia Pacific region

Edelman appoints Warren Fernandez as CEO Asia Pacific region

Edelman has named Warren Fernandez Chief Executive Officer of the firm’s Asia Pacific region, effective 25th October 2022. Warren, who was most recently editor of The Straits Times, will oversee the region’s 21 offices and more than 1,300 employees. Based in Singapore, Warren will join the firm’s global Executive Leadership Team and report to Global President and Chief Operating Officer, Matthew Harrington. He replaces Stephen Kehoe, who left Edelman in June. Dave Samson, Global Vice Chairman of Corporate Affairs, has served as interim CEO since Stephen’s departure.

Warren’s hiring follows several additions to the APAC leadership group including Pully Chau, Greater China President; Julia Wei, CEO of Edelman Singapore; Tom Robinson, CEO of Edelman Australia; Ashish Pathak, Executive Creative Director of Edelman India; Jamshed Wadia, Vice Chair of Digital and Jason Leow, Vice Chair of Edelman Smithfield.

“I’m very excited to join a firm that I have admired and worked with, as a client and partner, over the years,” said Warren. “Edelman continues to drive the conversation on Trust and shape the future of the communications industry. I believe there is enormous potential to continue to expand upon the vital thought leadership, as well as media, brand and strategic communications advice we provide to our clients. I look forward to leading the team in Asia Pacific and working with the industry-leading talent across its global network.”

Matthew Harrington commented on the appointment, “Warren’s deep understanding of the news and media ecosystem – and his experience transforming a news outlet into an integrated multi-media content platform – will be a tremendous value-add to clients and our own insights and capabilities.” “Additionally, our organisation will benefit from Warren’s longstanding professional and academic interest in politics and foreign policy amid today’s dynamic geopolitical landscape,” added Matthew.

“Asia is one of the most important markets to Edelman’s future,” said Richard Edelman, CEO of Edelman. “We have purposely built a communications advisory firm to help Asian companies step onto the global stage, while also supporting other companies as they seek to expand into the diverse markets of Asia. Our ability to help companies navigate the complexities across this vast and dynamic region have never been more critical to businesses and we are the right firm to help them succeed in doing so."

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