^{(Pictured from left to right: Gab Abeleda and Ariana Ubina)}

Ellerton & Co. Public Relations has announced its official expansion into the Philippines, along with the appointments of Gab Abeleda as Regional Director and Ariana Ubina as Regional Senior Account Manager. In its initial phase, Gab and Ariana will help Ellerton & Co.'s roster of global clients to support their market expansion efforts in the Philippines.

The agency has been working with several clients over the past ten years, expanding its efforts beyond metro Manila into emerging business and technology hubs such as Cebu, Davao City and Cagayan de Oro. The agency also works with brands within the Philippines, supporting global investor positioning, business expansion, talent acquisition efforts, as well as providing strategic counsel and crisis support.

Gab brings over a decade of strategic communications experience from global PR and integrated firms, most recently serving as Vice President at FleishmanHillard Philippines. In this role, he led communication and marketing strategies for multinational brands, including Canva, Abbott, Unilever, and Lazada.

With eight years of experience crafting narratives for industries such as banking, insurance, and cybersecurity, Ariana has led both local and regional media campaigns with PR firms. In addition to her media relations expertise, she has successfully managed social media initiatives for tech companies, including LinkedIn, SES, and Palo Alto Networks..

“We are glad to welcome Gab and Ariana as we expand our presence in the Philippines, a dynamic market that is central to Southeast Asia’s economic growth,” said Oliver Ellerton, Director at Ellerton & Co. “With their leadership, we are well-positioned to deliver impactful storytelling and strategic counsel not only in Metro Manila but also in emerging innovation hubs such as Cebu, Davao City, and Cagayan de Oro. Their deep expertise in strategic communications and track record of success in multi-channel engagement make them invaluable assets to our growing regional team.”