Small group adventure operator, G Adventures has announced the appointment of Helm as its strategic public relations partner in Australia and New Zealand. The partnership will see Helm working with G Adventures’ Global Communications Lead, Casey Mead, and their Brisbane and Melbourne based teams.

Through strategic PR activity and creative storytelling, the teams will work on building a stronger brand presence for G Adventures in the Australian market, as well as reinforce their approach to travel and commitment to impactful experiences.

Helm’s Director and Co-founder, Rachel Jones said: "We feel privileged to have been appointed by G Adventures to drive awareness of the incredible experiences and community tourism projects its dedicated team has been delivering for over 30 years.

"Helm's expertise aligns with G Adventures' mission to create and share meaningful and responsible travel experiences and together, we hope to shape a brighter future for the travel industry, fostering a deeper sense of responsibility and connection with the world as we explore."