BrandCulture has named Grace Chiam as Director of PR, Strategic Development & Brand Engagement. Based in Malaysia, she provides PR training and oversees key client accounts, strategic communications planning, business development initiatives as well as brand engagement strategies across sectors, including hospitality, lifestyle and corporate industries.

Joining the agency in 2020 as Director of Operations & Creative Services, Grace brings more than 15 years of industry experience from her previous roles at Hilton Malaysia, Hard Rock Hotels and Onyx Hospitality.