The IABC APAC Fusion 2025 Conference took place from 17^th to 18^th March 2025 in Manila, Philippines, gathering communications professionals from across the region for two days of learning and networking opportunities.

The event was officiated by IABC APAC Region Chair, Barbara Pesel, with welcoming remarks from IABC Philippines Chapter President, Belle Tiongco and IABC APAC Region Fusion 2025 Conference Director, Melinda Coyne.

The two-day conference featured a variety of sharing sessions, panel discussions and fireside chats covering a range of topics, including leadership communication, the future of work and communications, corporate storytelling in digital age, greenwashing and the responsible use of AI.

Among the speakers was Michael Webster, Co-Founder and Executive Chairman of Telum Media, who shared insights into the evolving media and communications landscape in the APAC region. He also highlighted key trends shaping the future and how professionals can adapt to stay ahead.