James Tyrrell has been appointed Senior Director, Communications - Cardiometabolic Health at Eli Lilly and Company in the UK. He joined Lilly from public affairs agency APCO Worldwide, where he led the global health practice, advising clients on government affairs, policy and communications while based in Singapore.

James has over 20 years’ multi-market expertise building advocacy, coalitions and campaigns, focusing on shaping the external environment for innovative products across Asia, Europe, the USA and the Middle East.

Prior to APCO, James was Co-founder of Insight Consulting Group.