Leadership changes at The Hoffman Agency in Southeast Asia and Taiwan
Moves

Leadership changes at The Hoffman Agency in Southeast Asia and Taiwan

The Hoffman Agency has named Maureen Tseng as Managing Director of Southeast Asia, while Stephanie Yang has stepped up as General Manager of Taiwan. Maureen was most recently General Manager of Singapore and Indonesia, where she worked to form a close alliance between both markets while overseeing a Southeast Asia taskforce and leading a multi-market hub.
Stephanie's promotion comes after nearly three years as Deputy General Manager. Having joined as the first member of Hoffman Taiwan, she headed the expansion of the office to a team of more than 30, as well as multiple awards in competitions.

Caroline Hsu, Chief Global Officer and Managing Director of APAC, said of the appointment, "In their expanded new roles, our Southeast Asia and Taiwan leaders will help us to deepen the solutions we offer and continue to grow as the most locally nuanced technology communications specialist in Asia Pacific."

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