The Recognition Group has launched Sovereign, a new integrated agency focused on serving the defence and aerospace industry sectors in Australia.

The agency will offer a range of integrated marketing communication and PR services, including digital marketing, brand and lead generation programs, media relations and thought leadership, media training, web development, and graphic and digital design with artificial intelligence capabilities.

Sovereign's CEO, Adam Benson said: "We’ve chosen to launch an agency into this sector in response to the pace and urgency with which the Australian government is assessing, funding, and developing our warfighting readiness. There is intense government focus on building our sovereign industrial capabilities. That means making sure Australia has the tools, people, and processes required to achieve its defence objectives without relying solely on complex international supply chains, which can be disrupted easily.

"The role of our new agency is ensuring local and international members of the Australian defence and aerospace industry can present their offerings in a compelling way to government and supply chain peers.

"It's more important than ever that suppliers in the defence and aerospace sector communicate their value clearly, particularly if they’re not already well known. Their solutions could prove critical in the coming months and years. You only have to look at the impact low-cost air and maritime drones are having on battlefields right now as one simple example of how fast and significantly new technologies and military doctrine can change strategic outcomes."

Sovereign builds on The Recognition Group’s portfolio of marketing and public relations agencies, which include Recognition PR, Write Away Communication, and Outsource.