Asrul Hadi Abdullah Sani has set up ADA Southeast Asia, a new boutique public affairs and strategic advisory firm, together with author Dina Zaman. With offices in Singapore and Kuala Lumpur, Asrul serves as Co-founder and Partner. 

Prior to this, Asrul spent more than eight years at BowerGroupAsia in Kuala Lumpur, where he served as Deputy Managing Director. In addition to his advisory and strategic expertise, Asrul brings editorial experience from his roles at several publications, including The Straits Times, The Edge Media Group, Malay Mail and The Malaysian Insider.