OrangeTee & Tie (OrangeTee) has announced the appointment of Jon Tan as Senior Vice President, Head of Brand, Digital Marketing and Communication. In this role, he is assigned to charge ahead with the organisational transformation and leverage the latest digital and social marketing trends with the aim to enhance the agency’s services. Jon brings over 15 years of experience in branding, digital marketing and communications to OrangeTee, including from Far East Organization and ERA Realty Network.

Steven Tan, Chief Executive Officer of OrangeTee said that they are delighted to have Jon on board. "As OrangeTee adapts to new digital disruptions, we remain committed to delivering quality experiences to our stakeholders. Jon’s digital-first mindset and capabilities will definitely elevate our success when marketing new residential projects and is a boon that complements our agents’ passion and commitment to our clients,” Steven said.

On his appointment, Jon commented, "Online property marketing has been deeply entrenched in our lives for years, especially in social media, and we need to act proactively and intelligently to its new challenges. With artificial intelligence at the core of OrangeTee digital innovations, we are able to shape how our agents market their clients’ properties more effectively and position themselves ahead of the competition. With the resources and reach I have been given by the company, it’s vital that we stay attuned to the latest digital and social marketing trends and how we can leverage them, or risk being left behind.”