Nose to Tail Group launches storytelling agency
Industry update

Nose to Tail Group launches storytelling agency

(Pictured, from left: Jason Souter, Nat Cheeseman, Simon Hughes)

Melbourne-based design agency, Nose to Tail has launched And the Tales, a storytelling agency that will provide strategic advice to businesses operating in Australia’s property industry. Both agencies will work alongside each other to deliver end-to-end campaigns, from brand strategy and design through to content creation and tactical execution, with Nose to Tail focusing on commercial property, while And the Tales will explore clients, projects and campaigns across all market segments.

At the helm of the new venture is communications professional, Nat Cheeseman who previously spent time at global firms PwC and CBRE, before entering agency land. She joined Nose to Tail in 2023 to bolster its communications capabilities and will now work alongside both Nose to Tail Directors and And the Tales Co-Founders Jason Souter and Simon Hughes, with both businesses operating out of the group’s Cremorne headquarters.

Nat said: "In just six months the client appetite for communications services at Nose to Tail has been massive. It seemed like a natural progression to offer PR and social as a separate service and give the business an identity of its own.

"The most exciting part for me is the ability to work hand-in-hand with Nose to Tail’s design experts and in-house content creators. Today’s world is so visually-led, having those experts on-call absolutely gives the stories we tell a competitive edge."

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