PRGN launches PR-specific AI in collaboration with Précis AI
Industry update

PRGN launches PR-specific AI in collaboration with Précis AI

The Public Relations Global Network (PRGN) has formed an alliance with Précis AI to launch Précis Public Relations, an AI platform tailored for PR and communications specialists.

Since October 2023, PRGN’s agency network has participated in the platform's beta testing across 28 countries.

“Our work with Précis AI is not just about a new AI platform, but about paving the way for the future of PR worldwide,” said Gábor Jelinek, Executive Director of PRGN. “By harnessing the power of AI and melding it with our profound industry knowledge, we enable PR professionals to concentrate on crafting high-impact strategies and fostering impactful client interactions that enhance productivity and saves costs.”

Natacha Clarac, President of PRGN and Director General of Athenora Consulting in Brussels, said, “The introduction of Précis Public Relations showcases the potential of AI to enhance rather than replace the strategic value PR professionals’ offer. This platform empowers firms to achieve new heights in creativity, strategic advice and effectiveness that align seamlessly with client objectives, without sacrificing personal connection and authenticity.”

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