Publication Profile: Man of Many

Publication Profile: Man of Many

Tell us about Man of Many. What is the publication about and what does it aim to achieve?
Man of Many is Australia's largest men's lifestyle site that features the latest in products, culture and style. Our purpose is to empower people to make positive investments in themselves and their communities.

As a proudly independent digital publication, Man of Many is also one of the fastest-growing media companies in the country, as recognised in the Deloitte Fast 500 List in 2020, the AFR Fast 100 List in 2021 and The Financial Times Fast-Growing Companies APAC List in 2022. 

What sort of content do you publish, and how often?
Since 2012, Man of Many has crafted compelling daily news content, and we remain entirely self-funded and independent, ensuring editorial impartiality and transparency is maintained throughout our everyday operations.

Man of Many has a particular focus on men’s cultural, lifestyle and public interest matters, including men’s health and wellbeing, as well as investigating consumer trends, exploring local news and events and reporting on technology and consumer product news. 

Describe Man of Many's audience
Each month we reach over 685,000 Australians through our website, and have more than 450,000 social followers. Man of Many primarily speaks to an audience of affluent and well educated Australians, aged between 25 and 44. Our audience is 68 per cent male, with 89 per cent of our audience living in major metropolitan cities.  

Tell us about your editorial team. Who covers what?
Man of Many's editorial team comprises 30 journalists, including in-house and freelance writers. Further information on our team can be found here.

How has the publication evolved since its launch?
Man of Many launched in 2012. What began as a part-time blog between two best mates has now become a trusted destination for Australian men to explore news and culture. Over this time, we have expanded our content to long-form lifestyle editorial and curated quality original news reporting that provides deeper coverage of men’s lifestyle issues and developments of public significance.

We deliver a comprehensive guide to modern life. From lifestyle and technology to fashion and fitness, our team is focused on driving the cultural conversation and providing a premium platform for news at both a local and international level.

What big ticket events or campaigns are you working on in 2022?
Man of Many has continued the growth of our content production arm and premium advertising offering, delivering native content campaigns produced entirely in-house. We’ve shot and produced integrated video and photography campaigns for the likes of IWC, Longines, Tommy Hilfiger, The Balvenie, Moncler, Valentino, Blancpain, Ben Sherman, G-Shock and more.

We have also launched our very own 300-bottle limited edition single-barrel whiskey. Created in partnership with Oregon-based distillery Westward Whiskey, the new collaboration is available exclusively through online distributor The Whisky List.

We're also launching an immersive nine-day whisky festival across Sydney's best bars - Sydney Whisky Week. This will be live until 21st May. Celebrating all things whisky and bringing together the world’s best whisky brands and bars, Sydney Whisky Week’s vision is to create the ultimate playground for whisky lovers in the best city in the world. The event will include free pours of whisky at participating Sydney Whisky Week venues across the whole week so be sure to check it out!

As we head into the second half of 2022, there will be plenty more exciting opportunities to come, including Man of Many's 10th Birthday celebration and event, so please reach out if you'd like to be involved. 

How can PRs work with Man of Many? What sorts of story pitches are you interested in receiving?
Our key verticals include Tech, Fashion, Alcohol, Automotive, Lifestyle, and Entertainment & Travel. To discuss any advertising or sponsorship opportunities, or to receive a copy of our 2022 editorial calendar, please get in touch.

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