Creative communications agency, PURPLE, has announced the opening of its sixth international office, located in Singapore's central business district. The agency also has offices in Hong Kong, London, New York, Los Angeles and Miami.

PURPLE Singapore, helmed by a team of PR practitioners specialising in luxury fashion, beauty and lifestyle sectors, aims to provide on-the-ground support to clients in the region.

PURPLE's CEO, Fergus Lawlor, said the firm's Hong Kong office will act as the regional head. "We already have clients that bridge both markets and both our Asia offices will support our global clients," Fergus said.

"With the opening of this new office, we are looking forward to securing more clients within market who are focused on building their brand in Singapore and the surrounding region."

APAC Managing Director, Laura Derry Southwood, said the Singapore team will also support clients across other Southeast Asian markets, including Malaysia, Thailand and Indonesia.

"We have had an arm’s length presence in the market for some time now, so that when the time came to officially launch our office, we had already built a strong track record of results and can demonstrate strong credentials and client case studies," Laura said. "We are pleased to say that PURPLE Singapore is very much open for business and looking forward to what 2024 holds."