Ruder Finn Atteline, formerly Atteline, has strengthened its proposition as the MENA arm of Ruder Finn with a fresh brand identity and newly designed logo. 

The dual-headquartered agency in MENA is also preparing to launch its content hub, a platform for the region to prioritise authentic storytelling in an era increasingly dominated by AI-generated content. This move is made to align with the ongoing expansion of the team's digital division, ensuring that both verticals work in tandem as integral components of the integrated communications ecosystem.

Separately, the team is also bolstering its leadership team within its consumer and corporate divisions, with three seniors having been made accordingly. 

Kathy Bloomgarden, CEO of Ruder Finn, said: "As the communications landscape shifts amidst AI advancement and ongoing innovation, staying ahead means embracing change with bold thinking and innovative solutions. This is exactly what the integration of Atteline and Ruder Finn achieves. We have united a powerful combination of global expertise and regional creativity, positioning us to deliver next-generation strategies tailored for MENA. With a strong foundation in digital, data, and AI-driven storytelling, Ruder Finn Atteline is poised to help clients navigate what’s next - not tomorrow, but today.”

Sophie Simpson, Managing Director of Ruder Finn Atteline - MENA, commented: “Continually pioneering the future of communications for the past seventy-plus years, Ruder Finn has evolved into one of the world’s largest independent agencies today. As Ruder Finn Atteline, we maintain the core elements - creativity and culture - that have brought us success for almost a decade, whilst offering the global expertise and know-how of Ruder Finn. This evolution uniquely positions us as a center of thinking for growth to build an agency of the future; one where data-driven insights, creativity, and technology-driven strategies lead the way.”