Sandpiper Communications has appointed Natalie Siu to bolster Greater China leadership as General Manager of Hong Kong. Natalie will work closely with Emma Smith, Chief Executive Officer and Kelly Johnston, Chief Operating Officer and General Manager of Southeast Asia, to shape and deliver the firm’s strategy in Greater China.

Natalie joins from business advisory firm FTI Consulting, having begun her career as a journalist and previously held agency roles with Kreab and Edelman and in-house communications roles at AIA Group and Zurich Insurance. She specialises in corporate reputation management, with experience advising international and local clients on corporate profile-raising, stakeholder engagement, financial communications, and crisis and issues management across Greater China, Southeast Asia and Japan.