Simon Murphy has stepped down from his role as Edelman's Head of Business Marketing for APAC to launch his own advisory, Indigo Murphy. 

The Melbourne-based communications advisory firm has been set up to support organisations facing business, political, and social communications challenges, helping them shape strategies, stories and experiences.

Since joining Edelman in 2017 as Head of Corporate for Hong Kong, Simon held a number of regional and global client service roles before returning to Melbourne at the end of 2021 as regional Head of Corporate Innovation. Most recently, he served as the firm's lead B2B consultant in APAC and client leader for large and complex clients.

Simon said he will draw on his global network of senior experts for projects spanning: business and brand marketing, corporate and public affairs, community engagement, digital and social activation, executive and employee engagement, issues and crisis management, influencer engagement, insights, strategy and creative planning, and generative AI advisory and solutions.

"I'm incredibly grateful to Edelman for the past eight years and proud to be leaving on excellent terms," Simon said. "One of my key takeaways from this time is that stakeholder trust isn't a given - it's earned through action. That belief - more salient than ever in these turbulent times - is core to how indigo murphy will operate, and regardless of the client challenge, we will always front a senior team that delivers and then some."