Sling & Stone, Method and Harvard launch global tech PR collective
(Pictured: Outleap's co-CEOs, Rachel Friend and Vuki Vujasinovic, flank Chairman David Parkinson)
Three agencies from VCCP Business have joined forces to launch Outleap, a global collective focussed on tech PR and marketing firms in Asia Pacific, EMEA and North America.
Sling & Stone, Method and Harvard have more than a dozen shared clients in this space, including Meta, Bloomberg, Hubspot, Tata Communications, Anaplan, Dataiku, Freshworks, OPPO, and monday.com.
Method CEO David Parkinson will serve as Outleap’s chairman, with Harvard Executive Chair Rachel Friend and Sling & Stone CEO Vuki Vujasinovic taking roles as Outleap’s co-CEOs.
David Parkinson said: “Technology is reshaping the world at a dizzying pace, and powerful strategic storytelling is essential to help global audiences understand the opportunities. For too long, ambitious challenger brands have been forced to settle for the bloat and hierarchy of legacy agencies or work with a boutique agency that lacks the scale they need."
Vuki Vujasinovic added: “Together we offer world-class in-house research capabilities to craft insights essential to drive genuine thought leadership. We also have the best creative strategists in the business, whipsmart social and content teams, and a team of writers from top-tier media, like the New York Times and Fortune. Bringing this world-class team of 300 professionals to a physical footprint that spans North America, APAC and EMEA, offers a combination we know that the tech innovators of today and tomorrow need in their long term communications partner.”
Rachel Friend said each of the agencies are renowned in their markets: “Between us, we have created hundreds of pieces of award-winning work and have worked with some of the world's most disruptive tech brands. Bringing the power of these agencies together, to offer brands a new type of global comms - strategically global but with a nuanced understanding of each local market and game changing creative - is incredibly exciting."
Outleap deepens existing working relationships between Method, Harvard and Sling & Stone as part of VCCP Business, bringing together global resources, expertise and relationships under a unified direction, though the agencies will remain as individual brands.
The collective serves technology clients around the world, with physical offices in San Francisco, Salt Lake City, New York, Los Angeles, London, Sydney, Melbourne, Auckland and Singapore.