Take 5: Edelman Trust Barometer 2023

By Sam Jo Yeo

Take 5 is a Telum Media series that highlights the top takeaways from the latest media research and developments.

In this episode, we sit down with Julia Wei, Chief Executive Officer of Edelman (Singapore) to discuss the 2023 Edelman Trust Barometer, the firm's annual trust and credibility survey which polled over 32,000 respondents across 28 countries.

Here are five key takeaways:

1. Media is not trusted, with especially low trust in social media (0:40)
2. Government and business should work together for best societal outcomes (2:55)
3. Economic optimism is collapsing around the world (4:32)
4. Different trust realities due to mass-class divide (6:09)
5. CEOs are most expected to act on employee treatment, climate change and discrimination (7:47)

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