“I think it's very important to find the balance between selling and being there for people."

This week Telum Talks to Cecile Dominguez-Yujuico, CEO and Founder of Evident Communications, a Filipino marketing and PR agency with a focus on social impact.

Cecile tells us how her experience with NGOs, local governments and schools eventually led her to set up the integrated agency in 2013, how global brands can effectively resonate with Filipino consumers and useful tips for young professionals starting in the communication industry.