"The new opportunity for PR is the rise of performance marketing and marketing automation"

Telum caught up with David Brain who ran Europe and then APAC, the Middle East and Africa for Edelman until 2017. Prior to Edelman, David was Co-CEO of Weber Shandwick UK, Managing Director at Burson Marsteller UK, he worked in-house, in journalism and was a planner in the advertising industry. He is co-founder of disruptive survey business, Stickybeak, is a Board Member at ASX listed comms and marketing firm Enero, and an advisory board member at New Zealand online magazine The Spinoff among other things.