What do chicken rice, influencers and gamified quizzes have in common? Depending on the market, they can all help to localise one's communications strategy, says Sana Rahman, Head of Communications, Global B2B & APAC at Wise.

Sana tells Telum Media about the challenges facing her team and how they tailor their messaging for different markets. She also shares why she believes that the digital payments scene is far from crowded, even as more players are coming on board.