bSIDE has named Teresa Koh as Senior Director, Communications & Content. She brings more than 15 years of experience in luxury hospitality and F&B across Singapore, Beijing and Shanghai.

Having shaped narratives at InterContinental Singapore, Urban Resort Concepts and recently, Pan Pacific Orchard Singapore, Teresa will drive bSIDE’s mission to sharpen brand narratives as well as craft stories, alongside Founder & Managing Partner, Charissa Guan.