The Australian Turf Club (ATC) has appointed MAXCo.LAB to help manage publicity and media relations for the 2023 Sydney Everest Carnival and 2024 Sydney Autumn Racing Carnival.

MAXCo.LAB will be working in partnership with the ATC's marketing, communications, and public relations teams to deliver an integrated and strategic communications plan, as well as supporting the ATC with their ambassador and key opinion leader strategy, and nurturing relationships with event partners and industry stakeholders.

Lynette Phillips, CEO & Founder of the MAX NETWORK said: "We have a proud history of supporting the Australian Turf Club and have been able to attend numerous carnivals across the years with our network of luxury and premium brands. This year, we are thrilled to be appointed by ATC to manage the strategic communications and publicity for the event, cementing its place as the destination of choice for social occasions and celebrations in Sydney."