The Hoffman Agency has opened up an office in Kuala Lumpur, Malaysia and bringing the total number of offices in Asia-Pacific to 10. Vicky Wong will lead the new office as General Manager. She will work closely with teams in Singapore and Indonesia and report to Maureen Tseng, Managing Director of Hoffman Southeast Asia.

Vicky was formerly Head of Corporate Communications at Digital Nasional Berhad, a Malaysian government-owned. She has also held leadership roles at agencies such as Lumos Hill & Knowlton Strategies and Text 100 (now Archetype) and has supported multinational brands spanning technology, corporate, energy, healthcare and consumer sectors.

“Having a physical presence in Malaysia deepens our capabilities as a hub and means tech clients in the market can take advantage of diverse knowledge and experience within a single team,” Vicky added. “We specialise in helping tech brands enter new markets and build a consistent but localised brand identity across those markets. We see great opportunity to do this for both multinational and local clients and in so doing support the growth of Malaysia’s and Southeast Asia’s tech ecosystems.”