The Hoffman Agency has announced a series of promotions and new hires across Southeast Asia, aimed to strengthen its operations and support ongoing growth in the region.

• Vanessa Lee and Vivien Law have stepped into senior roles, with Vanessa promoted to Associate Account Director, Digital, and Vivien focusing on key accounts and client service excellence.
• To support Deputy General Manager in Indonesia, Niko Radityo, Shinta Widianti has stepped into the role of Account Director, while Panji Pratama has been elevated to Associate Account Director.
• The agency has welcomed Chee Kun Tan as an Account Director in the Malaysia office.
• In Bangkok, Prangthong Jitcharoenkul and Jennine Aremanapong have joined the team as Associate Account Director and Account Executive, respectively.

The Southeast Asia team is led by Maureen Tseng, Managing Director, who will focus on driving growth in the region.

“As Southeast Asia continues its rise in prominence as a global technology hub, The Hoffman Agency is ideally positioned with this new bench of leadership to meet the evolving needs of clients,” said Maureen.