The Weber Shandwick Collective (TWSC) has launched Business & Society Futures, comprised of the Collective’s advisory brands, Powell Tate, United Minds, KRC Research and Weber Shandwick’s Corporate Affairs, Public Affairs and Social Impact & Sustainability practices. Business & Society Futures will give clients a single point of access to strategists and counsellors, providing differentiated AI and technology-backed insights and advisory expertise across communications, public affairs and management consulting. 

Business & Society Futures will be led by Chris Deri, Weber Shandwick’s Chief Corporate Affairs Officer and President of TWSC’s C-suite Advisory Business. Pam Jenkins, Weber Shandwick’s Chief Public Affairs Officer, will serve as Executive Partner to Deri while continuing to head up the global public affairs practice, Powell Tate and the firm’s growing public health practice. Kate Bullinger, CEO of United Minds, a consultancy specialising in organisational transformation, and Paul Massey, President of Powell Tate & Weber Shandwick’s Global Lead, Social Impact & Sustainability, will co-chair the new group.

The agency network also announced the creation of The Collective Senior Advisors, a new group of outside senior advisors who will counsel clients on leadership positioning, organisational effectiveness, policy and regulatory complexity, positive societal impact and value creation for all stakeholders. “The formation of Business & Society Futures and the addition of The Collective Senior Advisors enables us to more seamlessly and nimbly provide clients a range of expertise and capabilities related to their company’s business performance, stakeholder expectations and societal impact,” said Gail Heimann, CEO of The Weber Shandwick Collective.