Boutique cross-border communications and marketing specialists, Via Group, have brought on five new hires as they further expand across Asia Pacific. 

Spanning a range of disciplines within brand, marketing, communications and content, experiences and geographies, the slew of new appointments follow the recent opening of the firm's Singaporean practice:

• Sophie Moore has joined as Associate Director of Communications and Client Advisory. Based in Sydney, she brings in-house financial services communications experience, having worked at Bank of America, UBS and HSBC in London and Hong Kong.
• Nicola Forsyth has been brought on as Associate Director, Communications and PR in London. She brings more than 16 years' experience to the new role, having worked both in-house, including at HSBC, TSB Bank and Metro Bank, and agency-side at Edelman and Teneo.
• Rachel Mui has also been appointed as Associate Director, Communications and PR, based in Singapore. She was most recently Communications Specialist at global wealth manager and investment bank, UBS AG. Prior to that, Rachel was a journalist at The Business Times, where she reported on financial developments in Singapore and Asia.
• Bryn Morgan has been welcomed as Creative Lead. Joining the team in Sydney, he will be responsible for bringing to life creative, brand, and digital media efforts for Via’s clients.
• Graham Crouch joins as Associate, News and Content in Jakarta, where he will drive Via’s newscycle content engine, ViaNews.

On the appointments, Via's Co-Founders, Dan Fitzpatrick and Tala Booker, jointly said: "We’re thrilled to welcome such high-calibre talent to the Via team. We’re confident this group of professionals will drive meaningful commercial impact for our clients in Singapore and the wider Asia Pacific region. Our new colleagues bring a wealth of international experience and knowledge as we expand further into Asia. Together we look forward to achieving and inspiring clarity and connection for our clients."