The winners of the Malaysia Public Relations Awards (MPRA) 2023 were announced in Kuala Lumpur in December. Amongst the award recipients were bzBee Consult and the University Malaya Medical Centre, which were awarded Campaign of the Year for agency and in-house, respectively.

YBhg. Datuk Suhaimi bin Sulaiman took home the PRCA Malaysia Leadership Award, while Firzana Redzuan was named as the inaugural recipient of the PRCA Malaysia 'Making A Difference': Community Award. 

Gold recipients

No.	Awards Name	Campaign	Company
1.	Product Brand Development Award B2C (Agency)	Rainforest World Music Festival: "The Comeback Stronger" Brand Story	bzBee Consult
2.	Healthcare Award (Agency)	Bending the Curve of Life: A Campaign about Changing the Treatment Paradigms of Cardiovascular Disease in Malaysia	Acendus Communications
3.	Healthcare Awards (Agency)	Bridging the Health Information Gap with Content Repurpose Strategy	Strategic Public Relations
4.	Healthcare Awards (In-house)	Listen to Silence. It has so much to say	University of Malaya Medical Centre
5.	B2B Product Brand Development Awards (Agency)	Volvo Trucks - Decorbonising Malaysia's Truck Industry	Centriq PR
6.	Employee Communications Award (Agency)	From Dissent to Connection: An Employee-Communication Scenario	bzBee Consult
7.	Corporate Branding Award (Agency)	Kiddocare: Care Economy Campaign	Ioli Communications
8.	Public Affairs Award (In-house)	Pink Agent: Closing the Care Gap	University of Malaya Medical Centre
9.	Crisis or Issue Management Award (Agency)	Averting Crisis: "Turning Dissent Through Effective Engagement"	bzBee Consult
10.	Crisis or Issue Management Award (In-house)	Addresing Digital Piracy - the "Elephant" in Malaysia's "Media and Content" room	Astro Malaysia Holdings
11.	Sustainability Award (Agency)	Sarawak Rainforest World Music Festival: A Compelling Comeback Story of Sustainability	bzBee Consult
12.	Sustainability Award (In-house)	Program Komuniti @ McD & RMHC: Enhancing Community Well-being	McDonald's Malaysia
13.	Sustainability Award (In-house)	Voice for Good	Astro Malaysia Holdings
14.	Public Sector Award (Agency)	Driving Recognition for the Socioeconomic Value of the Klang River	Rantau+
15.	Best PR-Led Integrated Award (Agency)	Cashless Lagi Senang - Sekinchan as the First Cashless Kampung in Malaysia	Roots PR
16.	Best Use of Content Award (Agency)	Program Mentor Wanita Cukup Berani MAGGI 2023	Perspective Strategies
17.	Best Use of Social Media Award (Agency)	Talking the Talk: Getting the NextGen InvestED in the Capital Market	Strategic Public Relations
18.	Institution of Higher Learning Award (Student)	Youth-Powered Agriculture: Bridging the Gap from Ground to Online, Promoting Pesticide - Free Farming	Taylor's University

Silver recipients

No.	Awards Name	Campaign	Company
1.	Product Brand Development Award B2C (Agency)	MAGGI SAH Malaysia! Kembara DuniaKu Bersama MAGGI	Perspective Strategies
2.	Consumer Launch Award B2C (Agency)	Maggi Mi Goreng Laksa Warisan	Perspective Strategies
3.	Healthcare Awards (In-house)	TELEMEDICINE: Expert Care @ Your Fingertips	University of Malaya Medical Centre
4.	Technology Award (Agency)	Unfolding the Future: OPPO Find N2 Flip - Redefining Flip Phones in the Digital Age	VoxEureka
5.	B2B Product Launch Award (In-house)	How BIZfibre bundled with content help commercial business grow	Astro Malaysia Holdings
6.	Employee Communications Award (Agency)	JCorp 3.0: A Purpose-driven Journey	Perspective Strategies
7.	Employee Communications Award (In-house)	Penyatuan Ukhwah Asas Jalinan Barakah	Commerce Dot Com
8.	Corporate Branding Award (Agency)	investED by Securities Commission Malaysia: Nurturing a Sustainable Talent Pipeline for the Capital Market Industry	Strategic Public Relations
9.	Financial Communications Award (In-house)	Small Business Revitalization Excellence: Empowering Communities	Agro Bank
10.	Crisis or Issue Management Award (In-house)	One Article, A thousand Issues	Commerce Dot Com
11.	Sustainability Award (Agency)	Driving Recognition for the Socioeconomic Value of the Klang River	Rantau+
12.	Sustainability Award (Agency)	Alpro's Safe Medication Disposal Campaign: Protecting Malaysia's Precious Waterways	Strategic Public Relations
13.	Sustainability Award (In-house)	Sustainable Integrity: Commercedotcom's Ongoing Efforts to Foster a Corruption-Free Society	Commerce Dot Com
14.	Public Sector Award (Agency)	Kita-Untuk-Kita (K2K) Programme - Transforming Public Housing Through Community Empowerment, Co-Management, Income	Strategic Public Relations
15.	Public Sector Award (In-house)	Shop and Save Lives. Donate Blood on the go	University of Malaya Medical Centre
16.	Best PR-Led Integrated Award (Agency)	investED by Securities Commission Malaysia: Nurturing a Sustainable Talent Pipeline for the Capital Market Industry	Strategic Public Relations
17.	Best Use of Content Award (Agency)	Bridging the Health Information Gap with Content Repurpose Strategy	Strategic Public Relations
18.	Best Use of Social Media Award (Agency)	TIBER's Social Media Strategy Propels It to Podcast Chart Dominance	Digital Naratif
19.	Institution of Higher Learning and Cultural Institution Award (In-house)	The GreenBankers: Recycling Matters	Universiti Tunku Abdul Rahman (UTAR)

Bronze recipients

No.	Awards Name	Campaign	Company
1.	Product Brand Development Award B2C (Agency)	How Heineken Successfully Served Refreshing First Sips and Experience	VoxEureka
2.	Consumer Launch Award B2C (Agency)	Asics Gel-Nimbus 25 Launch Campaign	INK PR
3.	Consumer Launch Award B2C (Agency)	Raising the Curtain: The Sound of Music Malaysia Season	Strategic Public Relations
4.	Consumer Launch Award B2C (In-house)	Rural Empowerment Excellence: Mobile Banking Initiative in Sabah and Kelantan	Agrobank
5.	Technology Award (Agency)	Innovation Knows No Borders: HK Tech 300's Southeast Asia Expansion	Strategic Public Relations
6.	B2B Product Launch Award (In-house)	Sustainable Growth: Agro-Food Financing Excellence	Agrobank
7.	Employee Communications Award (In-house)	Empowering Communication by Uniting Employees and Employers with the #KeluargaAgroBankers Voice on Social Media Platforms	Agrobank
8.	Corporate Branding Award (Agency)	Gardenia KL - Wellness Begins at Home 2023: From Challenges to a Challengers Mentality	Centriq PR
9.	Financial Communications Award (Agency)	Cashless Lagi Senang - Sekinchan as the First Cashless Kampung in Malaysia	Roots PR
10.	Sustainability Award (Agency)	#SunwayforGood	VoxEureka
11.	Public Sector Award (In-house)	Empowering the MADANI Economy through Equal Business Opportunities to All. None Left Behind	Commerce Dot Com
12.	Public Sector Award (In-house)	Water Sustainability Via Jimat Air Program	Suruhanjaya Perkhidmatan Air Negara
13.	Best PR-Led Integrated Award (Agency)	Creating Top of Mind Recall for Anchor Butter Amidst Competitive CNY Season!	VoxEureka
14.	Best Use of Content Award (Agency)	Altair - Discover Continuously, Advance Infinitely	Centriq PR
15.	Best Use of Content Award (In-house)	Dana Bazar Ramadan Agrobank	Agrobank
16.	Institution of Higher Learning and Cultural Institution Award (In-house)	DermaHope: The Hope that Never Fades	Univesiti Tunku Abdul Rahman (UTAR)