The 6AM Agency is an integrated communications agency with a team across Australia and Asia, with a 2-decades long heritage in earned (PR) and owned, and a globally renowned specialisation in Health, evidence-based Wellbeing and Sustainability.

We create and nurture healthy brands by delivering insights-led, creative story telling that engages audiences with relevance and authenticity across multiple media channels. This role will be responsible for strategic thinking together with the leaders and execution across media relations and thought leadership, with associated content creation.

You will work with a team of healthcare practitioner marketers who will support your education and thinking in evidence-based wellbeing to unlock substantial quality earned media results across Tier 1 News and Lifestyle, and influencers for our valued clients.

If your passion is seeing your media relations outcomes broadcast, then this is the role for you together with a smart, caring and professional team who play to win as ONE TEAM. Our values are based around the African culture of Ubuntu - ‘I am because we are’  https://www.the6amagency.com.au/people#our-values

• 6 - 7 years of experience
• Hybrid or fully offsite, depending on the need and location
• 3 - 4 days per week
• We flex in partnership for parents who are juggling personal and professional lives

ROLE OVERVIEW:

• Develop and implement strategic PR campaigns targeting Tier 1 news and lifestyle outlets across broadcast and online platforms.
• Craft compelling pitches that combine smart story-telling that will engage journalists and producers,
• Maintain and expand a network of contacts within key media outlets to ensure maximum exposure for clients.
• Oversee the creation of press materials, including press releases, media alerts, and pitch letters, tailored to different media segments.
• Drive talent acquisition for stories such as case studies with inspirational stories that motivate media to engage.
• Monitor media trends and leverage emerging opportunities to enhance media outreach and campaign effectiveness as a self-starter.
• You love the thrill of the chase of securing media coverage and you understand that it takes more than a pitch to secure - you thrive on staying focused to achieve success.
• Provide expert counsel to clients on media strategy, messaging, and media relations as well as thought leadership.
• Mentor juniors to help them succeed as you have in your career.
• Analyse and report on campaign performance, providing insights and recommendations for future strategies.
• Manage crisis communications in conjunction with leaders, providing rapid and strategic responses to protect and enhance client reputation.
• Collaborate closely with internal teams and external partners to ensure cohesive and integrated campaign execution.

For further information please email careers@the6amagency.com.au