Job Description

Essentially, the role requires you to create branded articles and social media posts across Astro’s Malay-language digital properties. This includes the entire process from conceptualisation of content angle and liaising with respective partners to the uploading of branded materials and monitoring of performance.

What you will do:

• Develop story or content ideas, considering reader or audience appeal, and client’s brief.

• Write article and branded social media copies, taking your target audience and client’s requirements into consideration.

• Be involved in digital content productions, which can include scripting, on-ground filming, and video editing for editorial and branded content.

• Liaise with Sales and Project Managers to ensure deliverables are up to clients’ expectations.

• Manage multiple deadlines and ensure that they are all met.

• Keep track of best practices, developments and trends in social media.

• Turn content performance data into insights to guide your content direction.

• Collaborate with other Branded Content teammates to deliver multi-language campaign entitlements.

Requirements

• Bachelor’s Degree in Mass Communications, Media Studies, Marketing, Journalism, or related fields

• 2-4 years experience in digital content, editorial, or branded content

• Strong command of Bahasa Melayu; English proficiency required

• Solid understanding of digital platforms, content formats, and Malay audience behaviour

• Strong storytelling instincts with an interest in commercial outcomes

• Comfortable working beyond the usual 9-to-6 for occasional social media postings

• Organised, proactive, and adaptable

• A collaborative team player who can work independently when needed